Headshot of Aaron

Designing products people trust.
Leading teams that thrive.

UX Leader | Creative Partner

Leading Between the Lines

I thrive at the crossroads of design, engineering, and product because I am comfortable stepping into each space and fluent enough to bridge them.

My style is simple: listen for the point of view, connect the dots, and build momentum. I bring precision when details matter and patience when trust needs room to grow.

At my best, I’m not just guiding design work, I’m helping each member of the team build a future they can see themselves in.

Product Design & UX Case Studies

1. Firefox Browser

Roles: Director of UX, Creative Lead, Individual Contributor

I spent nine years shaping Firefox, first as an IC and later as Creative Lead leading the visual redesign of the browser. We cleaned up visual clutter, tuned the design system, and made everyday tasks feel clearer and more accessible for over a hundred million people worldwide.

2. Browser Innovations

Role: Creative Lead

Led forward-looking explorations including a complete prototype browser concept, a modernized content hub, and AI-powered enhancements.

Impact: Increasing business partnerships and enhancing the user experience by seeding ideas that made their way to Firefox.

3. Rise eLearning Platform

Roles: Individual Contributor

Helped define the UX vision and user workflows for a new e-learning platform, clarifying direction for executives and engineers.

Impact: Wireframes and prototypes became the foundation for development.

Leadership Case Studies

  • 1. New Products & Integrations

    As Director of UX for Firefox Desktop, I have experience with the integration of product acquisitions, balancing user trust with business goals. I understand the care that needs to take place in times of change and transition. By investing in each individual on my team, I help to coach team members to see new business goals as opportunities for design breakthrough.

    Impact: made design a key player during product integration conversations and led teams to deliver on business goals.

  • 2. Experimentation & Growth

    As Director, I led teams in an experiment-driven culture for onboarding and continuous engagement, tying design work to measurable retention gains.

    Impact: increased business partnerships opportunities, drove revenue channels, and made design a central part of the feature discovery journey for the org.

  • 3. Leading Innovation

    Experience facilitating sprints and team-wide gatherings to break silos, strengthen relationships, and share learnings across pods.

    Impact: Strengthened trust and cross-team awareness.

  • 4. Organizational Development

    As a manager of managers, developed role frameworks and accountability systems that clarified ownership and surfaced project health across a distributed team.

    Impact: Decreased the amount time doing person-to-project audits. Brought greater visibility to more senior management.